This year's FlowerTrials® will take place from 11 through 14 June at various locations in two countries: Aalsmeer and the Westland region in the Netherlands and the Rhineland and Westphalia regions in Germany.In 2012, this successful event for pot and bedding plants saw twenty percent more visitors as compared to 2011. Visitors came to the event from 61 different countries.
During your visit, you can expect to see almost every pot or bedding plant imaginable including orchids, perennials, herbs and vegetables. You will also be presented with an extensive selection of new varieties grown from seed and cuttings. Displays will include young plants, pre-finished and finished plants as well as varieties that offer possibilities for licensing. In addition, you can check out marketing programs, trends and interesting concepts for making products more eye-catching and for promoting sales.
The best way to reach the FlowerTrials® is by car but visitors from abroad might want to book a flight to the international airports of Amsterdam or Düsseldorf/Weeze. Frankfurt andRotterdamAirport are other options.From any of these airports, the most convenient way to get to the FlowerTrials® is by hiring a car at the airport. Travelling from one location to the next within the same region usually takes just a few minutes. Travelling between regions takes between 1 and 2 hours. The FlowerTrials® website, www.flowertrials.nl/en/hotels, provides a list of various suitable hotels for spending the night.
You can apply for an admission badge by registering in advance at the FlowerTrials® website; after logging in,click on the special registration button. A single registration will allow you to visit all the locations; your personal badge provides you with quick access everywhere. The only thing you will have to worry about is making sure that your camera batteryis fully charged!
The FlowerTrials® 2013 are the ultimate event, where growers can find out all they need to know about the latest developments in pot and bedding plants. An added bonus is that you are shown around by professionals. This allows you to relax while checking out all the new products – a much better option than having to make your own way over a busy exhibition floor.
Retailers are able to actually see how new marketing ideas can have a positive impact on sales by the use of unique point-of-sale concepts.
Agents are able to see for themselves how new products are affecting market developments immediately following the close of the spring season.
Journalists are given every opportunity to find out more about the leading plants inbreeders'product lines and will find plenty of material for beautifully illustrated editorials. Your visit might just provide you with an important scoop that will make your article really special.
The number of days you will need to visit the FlowerTrials® depends on your interests. A rule of thumb is 1 day per region. Foreign visitors are advised to reserve at least 4 days to make the most of their visit. Tip: if you can only spare 1 day, Tuesday and Friday are the best choicesbecause they are somewhat less crowded.
The FlowerTrials® participants will make an all-out effort to make their guests feel right at home. They even provide drinks, snacks and a lunch during your visit.
This year, five new companies will take part in the FlowerTrials® so the total number of participants will be 41!
The FlowerTrials® website, www.flowertrials.com, gives you plenty of information about the companies and their products. The information at this website will be up-to-date by the end of March.
We strongly urge you to visit the website before travelling to the FlowerTrials®. This way, you will be up to speed with the latest information.
Official FlowerTrials® locations can be recognized by the FlowerTrials® logo.
In September 2012, the European FlowerTrials® Foundation elected a new board.
Chair: Jeroen F. Egtberts, Moerheim New Plant BV
Board member: Sonja Dümmen Dümmen
Board member: Robert Sanders Florensis
Board member: Ton de Bresser Selecta Holland BV
FlowerTrials® 2013, 28 March 2013.